Turn an objective into a creative direction
We explore what the project needs to say and how its audience should experience it. References and visual approaches are considered in relation to that objective, not as a collection of unrelated styles.
OMICS / JEDDAH · SAUDI ARABIA
Creative direction that connects the idea and its expression.
When a project includes many creative decisions, a shared direction keeps them connected. OMICS helps define the idea and visual approach that can guide a brand expression, campaign or creative presentation.
Tell us about your project ↗Keep the different elements connected
Composition, typography, image treatment and tone all contribute to the same message. A clear direction gives the project a basis for reviewing these elements and choosing what belongs.
What the design scope can cover
- Creative concept and visual references
- Art direction and communication approach
- Direction for the agreed design applications
What to share when you contact us
- Project objective and main message
- Audience and channels
- Existing brand guidelines
- References, constraints and planned outputs
Questions about this service
Is this only for a new brand?
No. Creative direction can also support a campaign or a new expression of an existing brand.
How does it differ from campaign design?
Creative direction establishes the approach. Campaign design develops the specific materials and applications around an agreed campaign brief.